Spec ad · fictional brand
Rollox Extreme
Black glass, brass and controlled light. A visual study of desire and material.
AI Art Director
Product commercialsBrand filmsMusic videos
From idea to final cut.
Commercials, brand films and music videos made with AI.
Work:
commercials and films made with AI
I direct and produce product commercials, brand films and music videos built for brands, agencies and artists — concept, art direction, AI generation and post-production in one workflow.
Watch the films- Spec ad
- Brand film
- Music video
FROM IDEA TO FINAL CUT.
ALL WORK
Editorial brand film
The Chronicle Collective
Books, quiet and natural light. A visual story about the time we give to reading.
Video
services
I follow every stage: concept, art direction, storyboard, generation, editing and delivery.
What I make
- Product commercials
- Brand films & social content
- Music videos & visuals
About
I’m Davide J. Spiga, an AI filmmaker and art director.
I bring over four years of software engineering on enterprise web applications, and it’s what makes my way of working different. I build structured, repeatable creative pipelines. I keep product, characters and light consistent, shot after shot.
Product commercials
One object, one light, one identity. A commercial built to make the product desirable, in the right format for every platform.
- Formats
- 9:16 / 1:1 / 16:9
- Delivery
- Export for social, web or presentation
How I work
- Revisions
- Included and agreed in the proposal
- Timeline and price
- In the proposal, after the brief
Where I work
- Base
- Friuli-Venezia Giulia, Italy
- Availability
- Remote
Four steps, with revisions and formats agreed from day one.
A clear process,
from brief to delivery
1. Brief
A first call to clarify goals, audience, formats and references. The brief becomes shared ground before creative work begins.
Illustrative AI-generated image 2. Art direction
References, palette, lighting and visual language define the look. Storyboard and first key frames validate the direction before production.
Illustrative AI-generated image 3. AI production and editing
Images and shots are generated within the approved direction, with consistency checks on product, characters and lighting. Pacing, transitions, colour, sound design and typography turn the shots into a story.
Illustrative AI-generated image 4. Delivery and revision
Export in the agreed formats (9:16, 1:1, 16:9), ready for social, web or presentation, and a final feedback round to lock the final version.
Illustrative AI-generated image
Films
Watch the films
and projects
Personal projects, spec ads and collaborations.Each film has its own page, with brief, visual direction and credits.
Get in touch.
Tell me the idea, format and timing: I’ll reply with a proposal.